The customers today are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other devices they have all the data they need. That’s why mobile apps are so much important in today’s marketplace.
Mobile apps have made pushing away business boundaries easy. No matter what your business is, a mobile application can help you get and retain customers & improve your business, and that’s a fact. We all recognize that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will build a really good impression. Smartphones are a happening topic and as time goes on, the mobile application market is doing nothing short of continuing its popularity explosion.
Over 1 billion of the world’s 4+ billion mobile phones are smartphones.
By 2014, mobile internet usage is projected to overtake desktop internet usage.
In 2012, more than 50% of local searches are performed from smartphones
Now you’re up to rush with a few nifty facts, let’s address how mobile applications can enhance your business. Here’s almost a handful of ways that mobile applications can help you solve business problems:
Ideal for creating a low-cost virtual office
It doesn’t matter if you’re at the local coffee shop or on the other side of the Earth, if you have your mobile device, work can be done! With easy access to information our work days, are more productive and interacting with our company has never been simpler. Our virtual office space consists of access to our labor management software, client relationship management software, time tracking, document sharing, expenses, invoicing and more. The only thing special about us is that we took some time to make certain
Everything works in/outside the office, and the same can be done for you!
Facilitate Customer Relationships
Applications are a great way for a company to communicate instantly with their clients while adding value every step of the way. The potential for on-the-fly project management is limitless as you can track to-do’s, set project milestones, and facilitate measurable employee communications regardless of where you are can also be leveraged for a more interactive customer experience.
Sticking the word out about a new products, services, events, etc. can come at a great expense. Corporate funders in turn receive advertising opportunities to reinforce their brand and gain product exposure to a highly relevant user group. As we all know, you have to be known to attain a sale!
Provides a Software platform
As mobile technology continues to advance, the boundaries of what can be created for smartphones and tablets also expands..
Another way of seeing this is many device specific applications no longer need to be tied to expensive hardware. For example, rather than purchasing an abundance of barcode scanners to track inventory, an application can be quickly built utilizing mobile cameras to scan inventory. Cost effective solutions are just a brainstorm away. Here are some of the largest benefits of mobile apps for businesses.:
1). Build loyalty
2). Reinforce your branding
3). Your website visibility can increase dramatically
4). Increase visibility and accessibility of your business
5). Increase sell-through
6). Increase exposure across mobile devices
7). Connect you with on-the-go consumers
There are a few more, of course. These are just some of the highlights.
Not only that your business will deliver benefits, but your customers as well. Here are some of the benefits of mobile apps for your clients. They can:
a). Easy access to your inventory
b). Receive notifications of special events, launches, etc.
c). Have one spot access to your contact information
d). Bring directions to your location from wherever they are
e). Gain fast, seamless appointment scheduling.
Not only will your mobile app be a cool marketing tool (allowing you to say things like, visit our website to download our free app!) that will help get people returning to your website, but it will permit you to engage with your customers in a whole new way.
Does having an app makes sense?
The truth is that apps work well for most small businesses, but they aren’t right for everyone.
Social media is still a somewhat new medium (relatively speaking) and many small businesses are just beginning to test their own Facebook and Twitter accounts. The rivalry here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to produce a purchase.
In conclusion, if you’re a dreamer, mobile applications can help solve any information based problem. If you like the examples, apps can help you create a virtual office, facilitate client relationships, cost-effective marketing, re-create software for new platforms, and much more. If you’d like some help thinking your mobile application through don’t hesitate to give us a shout or send an email to start the conversation.