{"id":24257,"date":"2026-09-09T06:16:39","date_gmt":"2026-09-09T06:16:39","guid":{"rendered":"https:\/\/engineerbabu.com\/blog\/?p=24257"},"modified":"2026-09-09T06:16:39","modified_gmt":"2026-09-09T06:16:39","slug":"cost-to-build-an-app-in-chicago","status":"publish","type":"post","link":"https:\/\/engineerbabu.com\/blog\/cost-to-build-an-app-in-chicago\/","title":{"rendered":"How Much Does It Cost to Build an App in Chicago?"},"content":{"rendered":"<h2><b>TL;DR<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost bands:<\/b><span style=\"font-weight: 400;\"> $30,000 to $70,000 for a simple single-platform app, $75,000 to $180,000 for mid-complexity builds with payments and integrations, and $200,000+ for regulated or enterprise platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why Chicago is cheaper than the coasts:<\/b><span style=\"font-weight: 400;\"> local rates run $110 to $175 an hour, and computer and mathematical roles here average $54.84 against a $57.73 national mean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What actually moves your quote:<\/b><span style=\"font-weight: 400;\"> platform choice, integration count, and compliance exposure, including Illinois BIPA if your app touches biometric data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to cut spend:<\/b><span style=\"font-weight: 400;\"> scope a real MVP, ship one platform first, and use Stripe or Auth0 instead of building solved problems, which can save 40 to 60%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Where EngineerBabu fits:<\/b><span style=\"font-weight: 400;\"> end-to-end app, AI, and fintech development on a CMMI Level 5 process, with cost broken down stage by stage so you can see where the budget goes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Three quotes. The same 14-screen app. A River North boutique said $46,000. A Fulton Market studio said $128,000. A consultancy in the Loop with a Fortune 500 logo wall said $310,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody was lying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cost to build an app in Chicago moves on variables most founders never get asked about during a sales call. Team seniority. Whether your data touches biometrics. Whether the backend has to talk to a bank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a useful anchor before we get into numbers. Computer and mathematical roles in the Chicago metro average $54.84 an hour. The national mean is $57.73, according to<\/span><a href=\"https:\/\/www.bls.gov\/regions\/midwest\/news-release\/occupationalemploymentandwages_chicago.htm\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Bureau of Labor Statistics May 2025 wage data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That gap matters. Chicago engineering talent is not priced like San Francisco talent, so local build costs start lower than most people expect. This guide breaks the cost to build an app in Chicago into pieces you can actually negotiate.<\/span><\/p>\n<h2><b>What Actually Drives the Cost to Build an App in Chicago<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Four variables move your number more than everything else combined. Feature depth, platform choice, backend complexity, and the seniority of whoever is assigned to your project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platform choice alone can swing a quote by a third. A single Flutter or React Native codebase typically lands 25 to 35% under two separate native builds. Teams that own<\/span><a href=\"https:\/\/engineerbabu.com\/services\/mobile-app-development\"> <span style=\"font-weight: 400;\">mobile app development<\/span><\/a><span style=\"font-weight: 400;\"> end to end also fold DevOps, analytics, and release management into scope. All of that shows up in the price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Chicago market itself splits into three tiers. Small studios in Ravenswood and Wicker Park bill $85 to $120 an hour. Mid-market firms in River North and Fulton Market sit at $120 to $175. Enterprise consultancies downtown quote $180 to $250.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same brief, three very different invoices. Tier choice alone accounts for most of the spread in the cost to build an app in Chicago.<\/span><\/p>\n<h2><b>Cost to Build an App in Chicago by Complexity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here is what the cost to build an app in Chicago looks like at three levels of ambition, based on current local quotes.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Simple app: $30,000 to $70,000<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Six to twelve screens, one platform or a lean cross-platform build, and a backend that mostly reads and writes records. Think a member directory, a class booking tool, or an internal field-reporting app for a Chicago trades company. Design is templated rather than custom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no payment layer, no real-time sync, and no third-party data feeds to reconcile. Most Chicago studios ship this in eight to twelve weeks. If a quote in this band promises AI, offline mode, and two native apps, the scope is fiction.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Mid-complexity app: $75,000 to $180,000<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is where most funded Chicago startups land. You get user accounts, role-based permissions, push notifications, payments, an admin dashboard, and three or four external integrations. Consumer marketplaces, restaurant ordering apps, patient scheduling tools, and driver-facing logistics apps all sit here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom design work becomes real, not templated. Expect sixteen to twenty-four weeks of build time. The budget spread inside this tier usually comes down to integration count, not screen count.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Regulated or enterprise app: $200,000 and up<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trading tools, insurance claims platforms, lending apps, and hospital systems belong in this range. Cost climbs because of audit trails, encryption requirements, penetration testing, uptime guarantees, and security reviews you cannot skip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Legacy integration is the quiet budget killer. Connecting to a mainframe policy system or an Epic instance takes months of discovery before a single screen gets built. Enterprise programs in Chicago routinely run $250,000 to $500,000 for version one, with multi-year roadmaps behind them.<\/span><\/p>\n<h2><b>How Chicago Rates Compare With Other U.S. Cities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Location changes the cost to build an app in Chicago more than most vendors admit.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Market<\/b><\/td>\n<td><b>Typical senior agency rate<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">San Francisco Bay Area<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$150 to $250 \/ hr<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">New York City<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$140 to $225 \/ hr<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chicago<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$110 to $175 \/ hr<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Austin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$100 to $160 \/ hr<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Offshore (India, Eastern Europe)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25 to $60 \/ hr<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Chicago sits in a genuinely useful middle. You get access to fintech, insurance, and logistics engineers who have shipped in regulated environments, without coastal pricing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founders comparing local shops against national options often shortlist from broader roundups of<\/span><a href=\"https:\/\/engineerbabu.com\/blog\/mobile-app-development-companies-in-the-usa\/\"> <span style=\"font-weight: 400;\">mobile app development companies<\/span><\/a><span style=\"font-weight: 400;\"> before deciding where the build should sit.<\/span><\/p>\n<h2><b>Cost to Build an App in Chicago, Stage by Stage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The cost to build an app in Chicago is far easier to negotiate once you know how the total splits across four stages.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Discovery and scoping: 8 to 12%<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Two to three weeks of user flows, technical architecture, and a locked feature list. This is also where compliance questions surface, which is exactly when they are cheap to answer. Skipping discovery is the single most common reason a $90,000 project becomes a $140,000 project. Ask for a written scope document with an explicit out-of-scope list. Vague scopes are how change orders happen. If a Chicago firm offers to skip this stage to win your business, that is a warning, not a discount.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>UX and UI design: 12 to 18%<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Wireframes, a <\/span><a href=\"https:\/\/engineerbabu.com\/services\/ui-ux-design\"><span style=\"font-weight: 400;\">UI\/UX design system<\/span><\/a><span style=\"font-weight: 400;\">, high-fidelity screens, and a clickable prototype your real users can react to. Chicago consumer apps carry higher design expectations than internal tools, so budget accordingly. A prototype tested with fifteen users costs a fraction of rebuilding a checkout flow after launch. Push for a component library rather than one-off screens. It cuts your engineering hours later and keeps future features visually consistent without paying for design twice.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Engineering: 45 to 55%<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bulk of your money goes here. Frontend, backend, database, authentication, and the integration work that makes everything talk. Payments, mapping, identity checks, and messaging all need<\/span><a href=\"https:\/\/engineerbabu.com\/services\/api-development\"> <span style=\"font-weight: 400;\">API development<\/span><\/a><span style=\"font-weight: 400;\"> plus error handling for the moments those services fail. Ask how integrations get tested against sandbox environments before production. Also confirm who owns your repository and cloud accounts. Founders who skip that question sometimes discover they cannot switch vendors without rebuilding from scratch.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>QA, compliance, and store release: 12 to 15%<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Functional testing, device coverage, load testing, accessibility checks, and both app store submissions. Android fragmentation is real, and a Chicago commuter app that breaks on a five-year-old device loses users immediately. Security testing belongs here too, especially if you handle payments or health data. Apple review rejections are common on first submission, usually over privacy disclosures or account deletion requirements. Build two weeks of buffer into your launch date instead of promising investors a hard ship day.<\/span><\/p>\n<h2><b>What Pushes the Cost to Build an App in Chicago Higher<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Five things reliably push the cost to build an app in Chicago past the baseline estimate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Illinois BIPA compliance.<\/b><span style=\"font-weight: 400;\"> The Biometric Information Privacy Act requires written consent before you collect fingerprints or face data, and it allows private lawsuits. Any biometric feature needs legal review plus consent flows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HIPAA or SOC 2 requirements.<\/b><span style=\"font-weight: 400;\"> Audit logging, encryption at rest, and access controls add engineering weeks, and formal audits carry their own cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Legacy system integration.<\/b><span style=\"font-weight: 400;\"> Insurance and hospital backends in Chicago often predate REST APIs. Middleware becomes its own project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time data.<\/b><span style=\"font-weight: 400;\"> Live tracking, transit feeds, and trading data need infrastructure that idle apps never touch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ongoing maintenance.<\/b><span style=\"font-weight: 400;\"> Plan on 15 to 20% of build cost annually for OS updates, library upgrades, and monitoring.<\/span><\/li>\n<\/ul>\n<h2><b>Where Chicago App Budgets Actually Concentrate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The city&#8217;s app spend follows its industries, which is why the cost to build an app in Chicago varies so much by sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Financial services leads. With CME Group, Citadel, and a deep insurance base, Chicago produces a steady stream of trading tools, payment products, and lending platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engineers who understand regulated money movement command higher rates here. Specialist<\/span><a href=\"https:\/\/engineerbabu.com\/industries\/fintech\/app-development-company\"> <span style=\"font-weight: 400;\">fintech app development<\/span><\/a><span style=\"font-weight: 400;\"> work prices well above general consumer builds for that reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logistics is the second cluster. Rail, freight, and trucking companies across Chicagoland fund driver apps, yard management tools, and tracking systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Healthcare comes third, driven by the large hospital networks and their patient-facing pilots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Education technology is smaller but active, with Chicago Public Schools and the university corridor supporting the kind of products.<\/span><\/p>\n<h2><b>How AI Features Change the Cost to Build an App in Chicago<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI is now a line item on most Chicago quotes rather than an experiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bolting a hosted model onto an existing flow is the cheap way to raise the cost to build an app in Chicago. A support chatbot or a summarization feature usually adds 15 to 25% to the build, plus monthly inference costs that scale with usage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teams offering<\/span><a href=\"https:\/\/engineerbabu.com\/services\/ai-development\"> <span style=\"font-weight: 400;\">AI development<\/span><\/a><span style=\"font-weight: 400;\"> should give you a projected cost per thousand users, not just a development estimate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom models are a different conversation. Fraud scoring, demand forecasting, and risk models need labeled data, training infrastructure, and evaluation cycles. That kind of<\/span><a href=\"https:\/\/engineerbabu.com\/technologies\/machine-learning-development-services\"> <span style=\"font-weight: 400;\">ML development<\/span><\/a><span style=\"font-weight: 400;\"> can add 30 to 50% and several months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One rule holds up well. If you cannot name the metric the model is supposed to move, defer it to version two.<\/span><\/p>\n<h2><b>How to Reduce the Cost to Build an App in Chicago Without Gutting It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Four decisions cut the cost to build an app in Chicago the most, and none of them require shipping a worse product.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start narrow. Ship one platform first, usually the one your existing users already carry, and add the second after retention proves out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cut the admin panel in version one. A well-built internal dashboard often costs $15,000 to $25,000, and early-stage teams can manage records directly for a while.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use proven services instead of building them. Stripe for payments, Auth0 for identity, Twilio for messaging. Custom versions of solved problems rarely pay off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scope a real first release rather than a demo. A focused<\/span><a href=\"https:\/\/engineerbabu.com\/services\/mvp-development\"> <span style=\"font-weight: 400;\">MVP development<\/span><\/a><span style=\"font-weight: 400;\"> engagement typically runs 40 to 60% under a full launch build, and it tells you which features deserve funding next.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider a hybrid team. Senior product leadership in Chicago paired with offshore engineering can cut total cost 40 to 55%.<\/span><\/li>\n<\/ul>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The cost to build an app in Chicago is not one number. Any vendor who quotes one without asking about compliance, integrations, and platform strategy is guessing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What separates founders who land close to budget from those who do not is usually preparation, not luck. They arrive with a scoped feature list, a clear view of their regulatory exposure, and a written definition of what version one has to prove.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask every shortlisted firm to break the cost to build an app in Chicago down by stage. Then compare the assumptions behind each line, not just the totals.<\/span><\/p>\n<h2><b>About EngineerBabu<\/b><\/h2>\n<p><a href=\"http:\/\/engineerbabu.com\"><span style=\"font-weight: 400;\">EngineerBabu<\/span><\/a><span style=\"font-weight: 400;\"> is a technology development company building products across fintech, healthtech, and AI, from MVPs to scaled, production-ready platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It holds a CMMI Level 5 rating, has worked with 4 unicorn clients, and has supported 200+ VC-funded products. The company is backed by Vijay Shekhar Sharma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded by Mayank Pratap (Co-founder) \u00b7 mayank@engineerbabu.com<\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>What is the average cost to build an app in Chicago?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The cost to build an app in Chicago usually lands between $30,000 and $180,000. Simple single-platform apps start near $30,000, mid-complexity products with payments and integrations run $75,000 to $180,000, and regulated enterprise platforms begin around $200,000.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>How long does it take to build an app in Chicago?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simple apps take eight to twelve weeks. Mid-complexity builds run sixteen to twenty-four weeks. Regulated or enterprise platforms often need seven to twelve months, largely because of compliance work and legacy integration.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Why are Chicago rates lower than San Francisco rates?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Local wage levels are lower and operating costs are smaller. Chicago engineers average $54.84 an hour across computer and mathematical roles, and agency pricing reflects that base.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Does Illinois BIPA really affect app development cost?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes. If your app collects fingerprints, face scans, or voiceprints, you need documented written consent and retention policies. Legal review plus consent implementation typically adds a few thousand dollars, and non-compliance carries private-lawsuit exposure.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Is it cheaper to hire a Chicago agency or an offshore team?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Offshore rates run $25 to $60 an hour against $110 to $175 locally. Many Chicago founders keep product and compliance decisions in-house and send engineering offshore, which usually cuts total spend 40 to 55%.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>What is the biggest hidden cost after launch?<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maintenance. Budget 15 to 20% of your original build cost each year for OS updates, dependency upgrades, monitoring, and bug fixes. Third-party service fees and cloud hosting sit on top of that.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Cost bands: $30,000 to $70,000 for a simple single-platform app, $75,000 to $180,000 for mid-complexity builds with payments and integrations, and $200,000+ for regulated or enterprise platforms. Why Chicago is cheaper than the coasts: local rates run $110 to $175 an hour, and computer and mathematical roles here average $54.84 against a $57.73 national [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1258],"tags":[],"class_list":["post-24257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development"],"_links":{"self":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/24257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/comments?post=24257"}],"version-history":[{"count":1,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/24257\/revisions"}],"predecessor-version":[{"id":24259,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/24257\/revisions\/24259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/media\/24258"}],"wp:attachment":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/media?parent=24257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/categories?post=24257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/tags?post=24257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}