{"id":23921,"date":"2026-08-06T07:08:03","date_gmt":"2026-08-06T07:08:03","guid":{"rendered":"https:\/\/engineerbabu.com\/blog\/?p=23921"},"modified":"2026-08-06T07:08:03","modified_gmt":"2026-08-06T07:08:03","slug":"trade-promotions-management-software-development","status":"publish","type":"post","link":"https:\/\/engineerbabu.com\/blog\/trade-promotions-management-software-development\/","title":{"rendered":"How to Build a Trade Promotions Management Platform, Scheme Design, Claim Validation, ROI Analytics, and Trade Spend Intelligence 2026"},"content":{"rendered":"

FMCG companies spend 15 to 25% of gross revenue on trade promotions. In a company with \u20b91,000 crore in revenue, that is \u20b9150 to 250 crore per year going into distributor schemes, retailer discounts, volume rebates, shelf placement fees, and display funding. Most of it is managed through spreadsheets and gut instinct. Most companies cannot tell you which 60% of their trade spend is working and which 40% is not.<\/span><\/p>\n

A Trade Promotions Management (TPM) platform answers the question that matters: for every rupee invested in trade promotion, what is the incremental volume and margin generated?<\/span><\/p>\n

It does this by connecting the promotional plan, what was offered, to whom, at what cost, with the execution data, what was actually claimed, what volume was generated, and with the outcome data, what the market share and sales velocity looked like during and after the promotion.<\/span><\/p>\n

The global TPM market is projected to reach <\/span>$10.24 billion by 2030<\/span><\/a>. The buyers are large FMCG manufacturers, regional beverage companies, and consumer goods brands spending significant revenue on channel incentives without the analytics to prove it is working.<\/span><\/p>\n

EngineerBabu<\/span><\/a> built supply chain and distribution intelligence for Simba Beer and enterprise operations for Adani Group. CMMI Level 5. Google AI Accelerator 2024 Top 20. Contact:<\/span> mayank@engineerbabu.com<\/span><\/a><\/p>\n

What a Trade Promotions Management Platform Must Handle<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Function<\/b><\/td>\nModule<\/b><\/td>\n<\/tr>\n
Promotional planning<\/span><\/td>\nAnnual trade spend budget, plan creation, approval workflow<\/span><\/td>\n<\/tr>\n
Scheme design<\/span><\/td>\nScheme types, eligibility rules, rate configuration<\/span><\/td>\n<\/tr>\n
Promotional calendar<\/span><\/td>\nTimeline, channel, geography, SKU mapping<\/span><\/td>\n<\/tr>\n
Scheme communication<\/span><\/td>\nAutomated distribution to distributors and field team<\/span><\/td>\n<\/tr>\n
Execution tracking<\/span><\/td>\nField confirmation of display, POSM, scheme uptake<\/span><\/td>\n<\/tr>\n
Claims management<\/span><\/td>\nDistributor claim submission, validation, credit note<\/span><\/td>\n<\/tr>\n
Post-event analysis<\/span><\/td>\nVolume lift, ROI calculation, market share impact<\/span><\/td>\n<\/tr>\n
Trade spend analytics<\/span><\/td>\nROI by scheme type, channel, geography, customer<\/span><\/td>\n<\/tr>\n
Forecast and simulation<\/span><\/td>\nPredict volume lift from proposed promotion<\/span><\/td>\n<\/tr>\n
Integration<\/span><\/td>\nDMS, <\/span>field force app<\/span><\/a>, secondary sales data<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Module 1 – Promotional Planning and Budget Management<\/b><\/h2>\n

The annual trade spend planning process:<\/b><\/p>\n

Trade spend planning begins with a top-down budget, the total trade spend the company can afford, typically defined as a percentage of net revenue. This budget is then allocated across:<\/span><\/p>\n\n\n\n\n\n\n\n
Allocation Dimension<\/b><\/td>\nExample<\/b><\/td>\n<\/tr>\n
By channel<\/span><\/td>\nModern trade 30%, general trade 50%, e-commerce 20%<\/span><\/td>\n<\/tr>\n
By geography<\/span><\/td>\nNorth 25%, South 30%, West 25%, East 20%<\/span><\/td>\n<\/tr>\n
By brand\/category<\/span><\/td>\nBrand A 40%, Brand B 35%, Brand C 25%<\/span><\/td>\n<\/tr>\n
By scheme type<\/span><\/td>\nVolume rebates 35%, display funding 20%, in-store promotions 25%, key account discounts 20%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The promotion plan creation workflow:<\/b><\/p>\n\n\n\n\n\n\n\n\n
Step<\/b><\/td>\nAction<\/b><\/td>\nSystem<\/b><\/td>\n<\/tr>\n
Plan creation<\/span><\/td>\nMarketing or trade marketing creates a promotion plan<\/span><\/td>\nPromotion record created<\/span><\/td>\n<\/tr>\n
Parameter definition<\/span><\/td>\nScheme type, target channel, target geography, eligible SKUs, rates, timeline<\/span><\/td>\nConfiguration form<\/span><\/td>\n<\/tr>\n
Budget check<\/span><\/td>\nSystem validates plan cost against available budget allocation<\/span><\/td>\nReal-time budget check<\/span><\/td>\n<\/tr>\n
Approval workflow<\/span><\/td>\nPlan reviewed by trade marketing head and finance<\/span><\/td>\nMulti-level approval<\/span><\/td>\n<\/tr>\n
Activation<\/span><\/td>\nApproved plan activated, scheme becomes live<\/span><\/td>\nDistributors and field team notified<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The budget tracking dashboard:<\/b><\/p>\n\n\n\n\n\n\n\n\n
View<\/b><\/td>\nDetails<\/b><\/td>\n<\/tr>\n
Total budget<\/span><\/td>\nAnnual trade spend allocation<\/span><\/td>\n<\/tr>\n
Committed<\/span><\/td>\nBudget allocated to approved and active promotions<\/span><\/td>\n<\/tr>\n
Accrued<\/span><\/td>\nEstimated liabilities from active promotions based on current uptake<\/span><\/td>\n<\/tr>\n
Claimed and paid<\/span><\/td>\nActual payments made against closed promotions<\/span><\/td>\n<\/tr>\n
Available<\/span><\/td>\nBudget \u2212 committed \u2212 accrued \u2212 paid<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"promotional-planning-budget-dashboard\"<\/p>\n

Module 2 – Scheme Design Engine<\/b><\/h2>\n

The scheme configuration interface:<\/b><\/p>\n

Every promotion scheme has a set of defining parameters. The scheme design engine provides a structured configuration interface, no code required, for marketing teams to define any scheme type.<\/span><\/p>\n

Scheme parameters:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Parameter<\/b><\/td>\nOptions<\/b><\/td>\nExample<\/b><\/td>\n<\/tr>\n
Scheme type<\/span><\/td>\nPurchase, secondary, display, in-store, value rebate<\/span><\/td>\nVolume purchase scheme<\/span><\/td>\n<\/tr>\n
Eligible channels<\/span><\/td>\nGT, MT, HoReCa, e-commerce<\/span><\/td>\nGeneral trade only<\/span><\/td>\n<\/tr>\n
Eligible geographies<\/span><\/td>\nNational, regional, state, district<\/span><\/td>\nMaharashtra and Gujarat<\/span><\/td>\n<\/tr>\n
Eligible SKUs<\/span><\/td>\nAll, category, specific SKUs<\/span><\/td>\nPremium spirits SKUs<\/span><\/td>\n<\/tr>\n
Qualifying metric<\/span><\/td>\nUnits, cases, value<\/span><\/td>\nCases<\/span><\/td>\n<\/tr>\n
Slab structure<\/span><\/td>\nFlat rate, tiered slabs<\/span><\/td>\n0\u201350 cases: 3%, 51\u2013100 cases: 5%, 101+ cases: 7%<\/span><\/td>\n<\/tr>\n
Benefit type<\/span><\/td>\nCash credit, free goods, invoice discount<\/span><\/td>\nCash credit<\/span><\/td>\n<\/tr>\n
Measurement period<\/span><\/td>\nWeekly, monthly, quarterly<\/span><\/td>\nMonthly<\/span><\/td>\n<\/tr>\n
Start and end date<\/span><\/td>\n<\/td>\nJuly 1 \u2013 July 31, 2026<\/span><\/td>\n<\/tr>\n
Stackability<\/span><\/td>\nIs this additive with other active schemes?<\/span><\/td>\nNo, exclusive<\/span><\/td>\n<\/tr>\n
Early payment bonus<\/span><\/td>\nAdditional credit for payment within X days<\/span><\/td>\n+1% if paid within 10 days<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The scheme simulator:<\/b><\/p>\n

Before a scheme is approved, the simulator calculates the expected cost and expected volume lift based on:<\/span><\/p>\n

Historical volume during the same period, historical uptake rates for similar scheme types, the elasticity assumption (how much incremental volume per percentage point of incentive), and the scheme’s eligible universe (how many distributors\/retailers qualify).<\/span><\/p>\n

The simulator outputs: expected total cost, expected volume lift, expected incremental margin, and expected ROI. The trade marketing head uses this output to decide whether to approve the scheme as designed or adjust the parameters.<\/span><\/p>\n

\"Scheme<\/p>\n

Module 3 – Promotional Calendar and Communication<\/b><\/h2>\n

The promotional calendar:<\/b><\/p>\n

The promotional calendar is a visual planning tool, a timeline view showing all active and planned promotions across every channel and geography.<\/span><\/p>\n

It answers critical questions: Is there a gap period where no scheme is active in a key region? Are two schemes running simultaneously that might conflict or cannibalise each other? Is the second half of the quarter under-invested relative to the first half?<\/span><\/p>\n

The communication engine:<\/b><\/p>\n

When a scheme is activated, the communication engine automatically notifies all relevant parties:<\/span><\/p>\n\n\n\n\n\n\n\n
Recipient<\/b><\/td>\nChannel<\/b><\/td>\nContent<\/b><\/td>\n<\/tr>\n
Distributors<\/span><\/td>\nWhatsApp + DMS portal notification<\/span><\/td>\nScheme details, eligible SKUs, rates, slabs, period<\/span><\/td>\n<\/tr>\n
Field sales team<\/span><\/td>\nField force app notification<\/span><\/td>\nScheme brief, what to communicate to retailers<\/span><\/td>\n<\/tr>\n
Sales managers<\/span><\/td>\nEmail<\/span><\/td>\nScheme overview, targets, tracking approach<\/span><\/td>\n<\/tr>\n
Key accounts<\/span><\/td>\nEmail + account manager notification<\/span><\/td>\nKey account-specific scheme details<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The scheme communication is not a generic announcement. It is customised per recipient, a distributor in Gujarat receives only the schemes applicable to their territory and channel. A distributor in Rajasthan does not see Gujarat-specific schemes.<\/span><\/p>\n

Module 4 – Execution Tracking and Field Verification<\/b><\/h2>\n

A promotion that exists on paper but is not executed in the market is not a promotion, it is a cost. The execution tracking module confirms that what was planned is happening on the ground.<\/span><\/p>\n

Execution tracking for display and POSM schemes:<\/b><\/p>\n

For schemes that require physical execution, a display erected at an outlet, POSM material installed, a shelf display set up, the field force app collects live photo evidence during the salesperson’s outlet visit.<\/span><\/p>\n\n\n\n\n\n\n\n\n
Execution Element<\/b><\/td>\nVerification Method<\/b><\/td>\nSystem Action<\/b><\/td>\n<\/tr>\n
Display erected<\/span><\/td>\nLive camera photo, GPS-tagged, timestamped<\/span><\/td>\nPhoto stored against outlet record, scheme claim enabled<\/span><\/td>\n<\/tr>\n
POSM installed<\/span><\/td>\nLive photo showing POSM at location<\/span><\/td>\nPhoto reviewed by area manager, approved or rejected<\/span><\/td>\n<\/tr>\n
Cooler branded<\/span><\/td>\nLive photo showing branding<\/span><\/td>\nSame as above<\/span><\/td>\n<\/tr>\n
Share of shelf achieved<\/span><\/td>\nEstimated percentage from live photo<\/span><\/td>\nAI image analysis or manual estimation<\/span><\/td>\n<\/tr>\n
Competitor price noted<\/span><\/td>\nStructured field entry<\/span><\/td>\nCompetitive intelligence data<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

AI-powered image validation (Phase 2):<\/b><\/p>\n

The system can be enhanced with AI image analysis, using computer vision to automatically verify that the photo shows the correct display, the correct POSM material, and that it was installed correctly as per the planogram.<\/span><\/p>\n

This reduces the manual review burden for area managers from reviewing every photo to reviewing only photos that the AI flags as potentially non-compliant.<\/span><\/p>\n

\"Execution<\/p>\n

Module 5 – Claims Management and Validation<\/b><\/h2>\n

The claims submission workflow:<\/b><\/p>\n

When a scheme period ends, distributors submit their claims through the DMS portal or the TPM platform’s distributor interface. Each claim includes:<\/span><\/p>\n\n\n\n\n\n\n\n\n
Claim Component<\/b><\/td>\nValidation Method<\/b><\/td>\n<\/tr>\n
Qualifying volume<\/span><\/td>\nCross-referenced against secondary sales data in DMS<\/span><\/td>\n<\/tr>\n
Eligible SKUs<\/span><\/td>\nMatched against scheme’s eligible SKU list<\/span><\/td>\n<\/tr>\n
Period compliance<\/span><\/td>\nPurchase or sales dates within scheme period<\/span><\/td>\n<\/tr>\n
Supporting documents<\/span><\/td>\nInvoice copies or system-generated sales summary<\/span><\/td>\n<\/tr>\n
Channel compliance<\/span><\/td>\nDistributor’s channel matches scheme’s eligible channel<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Automated claim validation:<\/b><\/p>\n

The validation engine runs every claim against the scheme rules and the secondary sales data automatically. Claims that pass all validation checks are auto-approved.\u00a0<\/span><\/p>\n

Claims with discrepancies, the distributor claims volume that does not appear in secondary sales data, are flagged for manual review with the specific discrepancy highlighted.<\/span><\/p>\n

The claim validation result:<\/b><\/p>\n\n\n\n\n\n\n\n
Result<\/b><\/td>\nAction<\/b><\/td>\n<\/tr>\n
Validated, full amount<\/span><\/td>\nCredit note generated automatically<\/span><\/td>\n<\/tr>\n
Validated, partial amount<\/span><\/td>\nSystem calculates eligible amount, generates partial credit note<\/span><\/td>\n<\/tr>\n
Requires manual review<\/span><\/td>\nRouted to trade marketing team with discrepancy detail<\/span><\/td>\n<\/tr>\n
Rejected<\/span><\/td>\nRejection reason communicated to distributor via portal<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Claim aging and SLA management:<\/b><\/p>\n

All open claims appear in a queue with the date submitted and days elapsed. Claims exceeding the company’s stated resolution SLA, typically 7 to 10 business days, are escalated automatically to the claims manager.<\/span><\/p>\n

The distributor can see their claim status in real time through the portal, no need to call the company to find out where their claim is.<\/span><\/p>\n

Module 6 – Post-Event Analysis and ROI Measurement<\/b><\/h2>\n

The ROI calculation framework:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Metric<\/b><\/td>\nCalculation<\/b><\/td>\n<\/tr>\n
Total promotional cost<\/span><\/td>\nScheme credits paid + free goods cost + field execution cost<\/span><\/td>\n<\/tr>\n
Baseline volume<\/span><\/td>\nVolume during an equivalent non-promoted period<\/span><\/td>\n<\/tr>\n
Promotional volume<\/span><\/td>\nActual volume during the scheme period<\/span><\/td>\n<\/tr>\n
Incremental volume<\/span><\/td>\nPromotional volume \u2212 baseline volume<\/span><\/td>\n<\/tr>\n
Incremental revenue<\/span><\/td>\nIncremental volume \u00d7 net realisation per case<\/span><\/td>\n<\/tr>\n
Incremental gross margin<\/span><\/td>\nIncremental revenue \u2212 cost of goods for incremental volume<\/span><\/td>\n<\/tr>\n
Net promotional ROI<\/span><\/td>\n(Incremental gross margin \u2212 total promotional cost) \/ total promotional cost \u00d7 100<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What good promotional ROI looks like:<\/b><\/p>\n

A scheme generating a positive ROI means the incremental margin from the volume lift exceeds the promotional cost. A scheme generating a negative ROI is subsidising distributor and retailer margin without driving incremental consumer demand.<\/span><\/p>\n

Over time, identifying which scheme types consistently generate positive ROI and which consistently generate negative ROI is the most valuable output of a TPM platform.<\/span><\/p>\n

The post-event analysis report:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Dimension<\/b><\/td>\nMetrics<\/b><\/td>\n<\/tr>\n
Volume<\/span><\/td>\nBaseline, promotional, incremental, lift %<\/span><\/td>\n<\/tr>\n
Revenue<\/span><\/td>\nTotal revenue during period, incremental revenue<\/span><\/td>\n<\/tr>\n
Cost<\/span><\/td>\nTotal promotional cost, cost per incremental case<\/span><\/td>\n<\/tr>\n
ROI<\/span><\/td>\nNet promotional ROI %<\/span><\/td>\n<\/tr>\n
Market share<\/span><\/td>\nShare before, during, after promotion<\/span><\/td>\n<\/tr>\n
Halo effect<\/span><\/td>\nDid adjacent SKUs also lift?<\/span><\/td>\n<\/tr>\n
Carry-forward effect<\/span><\/td>\nDid volume sustain after promotion ended or return to baseline?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The scheme intelligence database:<\/b><\/p>\n

Over multiple promotional cycles, the platform builds a historical database of scheme ROI by: scheme type, channel, geography, time of year, SKU, and competitive context.<\/span><\/p>\n

This database becomes the foundation for more accurate promotional planning, schemes designed based on evidence of what has worked, not what someone thinks might work.<\/span><\/p>\n

\"Post-Event<\/p>\n

Build Cost: Trade Promotions Management Software Development<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Module<\/b><\/td>\nCost Range (USD)<\/b><\/td>\nNotes<\/b><\/td>\n<\/tr>\n
Promotional planning + budget management<\/span><\/td>\n$8K \u2013 $15K<\/span><\/td>\nBudget allocation, plan creation, approval<\/span><\/td>\n<\/tr>\n
Scheme design engine + simulator<\/span><\/td>\n$10K \u2013 $18K<\/span><\/td>\nAll scheme types, no-code configuration<\/span><\/td>\n<\/tr>\n
Promotional calendar<\/span><\/td>\n$4K \u2013 $8K<\/span><\/td>\nVisual planning tool<\/span><\/td>\n<\/tr>\n
Communication engine (WhatsApp + portal)<\/span><\/td>\n$5K \u2013 $10K<\/span><\/td>\nAutomated, targeted notification<\/span><\/td>\n<\/tr>\n
Execution tracking + field photo verification<\/span><\/td>\n$6K \u2013 $12K<\/span><\/td>\nGPS-tagged photo, AI validation (Phase 2)<\/span><\/td>\n<\/tr>\n
Claims management + automated validation<\/span><\/td>\n$10K \u2013 $18K<\/span><\/td>\nDMS integration for secondary sales cross-check<\/span><\/td>\n<\/tr>\n
Post-event analysis + ROI calculation<\/span><\/td>\n$8K \u2013 $15K<\/span><\/td>\n<\/td>\n<\/tr>\n
Trade spend analytics dashboard<\/span><\/td>\n$6K \u2013 $12K<\/span><\/td>\nROI by dimension, scheme intelligence DB<\/span><\/td>\n<\/tr>\n
Forecast and simulation engine<\/span><\/td>\n$8K \u2013 $15K<\/span><\/td>\nML-powered lift prediction<\/span><\/td>\n<\/tr>\n
DMS + field force app integration<\/span><\/td>\n$6K \u2013 $12K<\/span><\/td>\nBidirectional data sync<\/span><\/td>\n<\/tr>\n
AWS + VAPT + Year 1 ops<\/span><\/td>\n$5K \u2013 $10K<\/span><\/td>\n<\/td>\n<\/tr>\n
Total<\/b><\/td>\n$76K \u2013 $145K<\/b><\/td>\nFull TPM platform<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

EngineerBabu built supply chain and distribution intelligence for Simba Beer and enterprise operations for Adani Group. CMMI Level 5. Google AI Accelerator 2024 Top 20. Contact: <\/span><\/i>mayank@engineerbabu.com<\/span><\/i><\/a><\/p>\n

FAQs about Trade Promotions Management Software Development<\/b><\/h2>\n
    \n
  • \n

    What is trade promotions management and how is it different from consumer promotions?<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Trade promotions are incentives offered to channel partners, distributors, retailers, wholesalers, and key accounts, to influence their purchasing, stocking, and selling behaviour. Examples include volume rebates paid to distributors who achieve a quarterly purchase target, shelf placement fees paid to modern trade chains, and display funding given to retailers who set up branded displays. Consumer promotions are incentives offered directly to end consumers, buy one get one free offers, price reductions on the pack, loyalty points. Trade promotions management (TPM) specifically manages the planning, execution, and evaluation of the channel incentive layer. In FMCG companies, trade spend often represents 15 to 25% of gross revenue, making it one of the largest and least analytically managed line items in the P&L.<\/span><\/p>\n

      \n
    • \n

      How does a TPM platform calculate the ROI of a promotional scheme?<\/b><\/h3>\n<\/li>\n<\/ul>\n

      A TPM platform calculates promotional ROI by comparing incremental volume and margin against the total promotional cost. The incremental volume is the difference between actual sales during the promotional period and the baseline, the volume that would have been sold without the promotion, estimated from historical data for equivalent non-promoted periods. The incremental margin is the gross profit contribution from that incremental volume. The total promotional cost includes the scheme credits paid, the value of free goods issued, and the field execution costs. ROI is then (incremental gross margin \u2212 total promotional cost) \/ total promotional cost \u00d7 100. A promotional ROI of 50% means that for every \u20b9100 spent on the promotion, \u20b9150 in incremental gross margin was generated, a positive return. A negative ROI means the promotion transferred margin to the channel without generating sufficient incremental demand to justify the cost.<\/span><\/p>\n

        \n
      • \n

        What is the biggest reason trade promotion ROI is so poor at most FMCG companies?<\/b><\/h3>\n<\/li>\n<\/ul>\n

        The primary reason is the absence of closed-loop measurement. Most companies plan promotions, execute them, pay the claims, and move on to the next quarter without systematically measuring what the promotion actually generated in incremental volume and margin. Without this measurement, there is no feedback loop, the same scheme types that generated poor ROI get re-run because nobody proved they did not work. The second reason is forward buying, a scheme that drives 20% volume lift in month one followed by a 15% decline in month two because distributors pre-bought rather than generated incremental consumer demand. A TPM platform that tracks post-promotion volume decay identifies forward buying patterns and separates schemes that drive real demand from schemes that simply shift timing. The third reason is poor targeting, schemes offered to the entire distributor base when only a subset would have bought incrementally, resulting in scheme cost being paid on volume that would have happened anyway.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        FMCG companies spend 15 to 25% of gross revenue on trade promotions. In a company with \u20b91,000 crore in revenue, that is \u20b9150 to 250 crore per year going into distributor schemes, retailer discounts, volume rebates, shelf placement fees, and display funding. Most of it is managed through spreadsheets and gut instinct. Most companies cannot […]<\/p>\n","protected":false},"author":1,"featured_media":23922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1271],"tags":[],"class_list":["post-23921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development"],"_links":{"self":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/23921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/comments?post=23921"}],"version-history":[{"count":2,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/23921\/revisions"}],"predecessor-version":[{"id":23929,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/posts\/23921\/revisions\/23929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/media\/23922"}],"wp:attachment":[{"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/media?parent=23921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/categories?post=23921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engineerbabu.com\/blog\/wp-json\/wp\/v2\/tags?post=23921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}