{"id":19069,"date":"2021-03-25T12:39:14","date_gmt":"2021-03-25T12:39:14","guid":{"rendered":"https:\/\/engineerbabu.com\/blog\/?p=19069"},"modified":"2026-01-14T07:49:19","modified_gmt":"2026-01-14T07:49:19","slug":"top-10-mobile-app-trends-for-2021-and-beyond","status":"publish","type":"post","link":"https:\/\/engineerbabu.com\/blog\/top-10-mobile-app-trends-for-2021-and-beyond\/","title":{"rendered":"Top 10 Mobile App Trends for 2021 and Beyond"},"content":{"rendered":"

In the digital era, smartphones have made everything available at the touch of a finger. From booking a ride to ordering food, from keeping in touch with friends and family to keeping yourself entertained, smartphones and mobile apps have become integral to everyone\u2019s lives. No wonder, legacy enterprises are now forced to re-evaluate their business strategy in line with the mobile platform. At the same time, mobile-savvy enterprises are leveraging innovation to stay ahead. In this article, let us take a look at the mobile app trends that are reshaping the business landscape in 2021 and will continue to do so for the coming few years.<\/span><\/p>\n

It won’t be an exaggeration to say that 2020 accelerated the pace of digital transformation for enterprises large and small by light-years. Mobile app trends have gone from a \u2018nice to have\u2019 aspect to a \u2018must have\u2019 aspect for businesses across sectors. Last year, Reliance Telecom witnessed a huge growth in terms of mobile app users. Downloads of Banking and FinTech apps saw a<\/span> record number of 4.6 Billion<\/span><\/a>, healthcare apps grew by <\/span>50 percent YOY,<\/span><\/a> and a massive <\/span>82 billion hours<\/span><\/a> were spent on shopping or retail apps.<\/span><\/p>\n

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The picture is clear, mobile apps are here to stay and prudent businesses are bolstering their mobile app strategy by planning ahead and leveraging innovation to win consumers\u2019 attention and loyalty.\u00a0<\/span><\/p>\n

Overtime mobile apps have come a long way. From just being mobile websites to highly engaging and interactive apps – technology has brought forth a new era of mobile app trends.\u00a0<\/span><\/p>\n

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What are the Mobile App Trends that Enterprises should take note of to stay ahead of the Game? <\/span><\/h2>\n

Let\u2019s take a look.<\/strong><\/p>\n

1. Voice Technology<\/span><\/h4>\n

Today\u2019s consumers are seeking technologies that can connect with them at a human level. Voice technology brings in the human element to digital, perhaps why it is one of the most sought after technologies for 2021. According to a <\/span>Gartner report, 30%<\/span><\/a> of all web searches will be done by voice technology by 2030. Voice User Interface or VUI uses voice technology to enable the device\/medium to understand the user\u2019s needs and thereby facilitates a connection between the user and the device. Voice technology is a trend that will see a rise in the coming years. In fact, it is predicted that<\/span> by <\/span>2023 92.3 percent<\/span> of smartphone users will be using voice assistants.<\/span><\/p>\n

Needless to say that Voice technology is a trend that enterprises shouldn\u2019t ignore while creating an app strategy for 2021 and beyond.<\/span><\/p>\n

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2. Chatbot Integration<\/span><\/h4>\n

Gone are the days when customers would raise a business enquiry and wait for a sales representative to get back, or mass emails & cold calls will pique a prospect\u2019s interest which will lead to conversions. In today\u2019s world, digital experiences are the flag bearers of customer engagement and retention. Chatbots can help expedite the process of resolution of customer issues or queries and convert them faster. No wonder nearly <\/span>40% of consumers <\/span><\/a>prefer to interact with a chatbot in their buying journey.<\/span><\/p>\n

A <\/span>Gartner report suggests <\/span><\/a>that by 2022, chatbots will help enterprises save up to $8 billion. It is expected that by <\/span>2024, the retail spend via chatbots will reach $142 billion<\/span><\/a>. More and more enterprises are continuing to invest in the technology and chatbot players like Facebook, Google, and Microsoft have been bringing in innovation in the development of chatbot technologies\u00a0<\/span><\/p>\n

In today\u2019s world, buyers want more tools that can help them simplify the online interactions, round-the-clock service and faster resolutions of issues and businesses want to deliver a delightful experience in optimized costs a chatbot integration will be an integral part of the user experience.\u00a0<\/span><\/p>\n

3. IoT and Beacons<\/span><\/h4>\n

Smartphones are undoubtedly bringing in the era of a world that will be driven by smart tech and IoT or the Internet of Things will fuel this smart world. By 2023, the worldwide number of IoT-connected devices is projected to increase <\/span>to 43 billion<\/span><\/a> an approximate three times increase from 2018. With the ubiquity of smartphones, it is becoming a one-in-all device that can enable users to control all their smart devices. At a consumer level, IoT has fueled the growth of smart homes, connected cars, e-health, and more. A <\/span>McKinsey report suggests<\/span><\/a> that there are over 200 use cases on IoT applications at an enterprise level.\u00a0<\/span><\/p>\n

At a consumer level with sensor technologies becoming more advanced. IoT is poised to be one of the most sought-after technologies in the coming years.<\/span><\/p>\n

An important manifestation of IoT technology is beacons. Beacons are small wireless sensors powered by Bluetooth. They can detect various critical information like temperature, motion, quantity of shelf items, and more. One of the most popular applications of beacon technology is in retail. Where consumers get information about items in the store or offer when they are in a store.\u00a0<\/span><\/p>\n

IoT is the technology behind the detection power of beacons. They also help convey the data to other devices and receive data from them. It is predicted that by 2024 the global market of beacon technology will reach <\/span>$10.2 billion growing at a massive CAGR of approx 65% <\/span><\/a>during 2019-2024.<\/span><\/p>\n

IoT and Beacon technology are two trends that will fuel the making of a smart world, as these technologies gain traction enterprises put their strategy in place to leverage them as much as possible for 2021 and beyond.<\/span><\/p>\n

4. Growing Popularity of Faster and Lighter Apps\u00a0<\/span><\/h4>\n
a) Instant Apps<\/h5>\n

In the year 2016, fueled by the user\u2019s need for lighter and faster apps, Instant apps were born. Google introduced these native mobile applications which are smaller, user-friendly, and convenient to use. These mobile apps can be accessed without downloading – a critical reason why users love them. They allow users to experience the apps without really downloading them. They are compatible across all Android devices. The best part is they require significantly less storage space, and have an extremely user-friendly UI design<\/span><\/p>\n

The <\/span>Android Developers\u2019 Forum suggests<\/span><\/a> that adapting existing apps can be delivered as Instant Apps relatively easily. Owing to the popularity of Android Instant apps Apple launched a similar feature with iOS9 known as App thinning.\u00a0<\/span><\/p>\n

As users continue to add more and more apps on their phones this trend towards lighter and faster instant apps will definitely be an instant hit. Such mobile app trends are definitely not to be taken lightly.<\/span><\/p>\n

b) Cloud-based Mobile Apps<\/b><\/h5>\n

With the rise of instant native apps, another trend that is gaining popularity is cloud-based mobile apps. These apps run on external servers and they need little or no storage space. The benefit for users is that these apps are not required to be stored on their devices.\u00a0<\/span><\/p>\n

For enterprises these cloud technology is a cost-effective technology and is quicker to implement as well. It gives the smaller enterprises or businesses a new app world opportunity to opt for a faster and cheaper development.\u00a0<\/span><\/p>\n

In the coming years, the global cloud-based apps market is expected to see a significant surge. Some reasons behind this growth will be:\u00a0<\/span><\/p>\n