What’s better than acquiring a new customer? It may seem like a trick question, but the answer is fairly straightforward – Retaining an existing customer. In his book, The Loyalty Effect, marketing guru, Fred Reichheld states that “a 5% improvement in customer retention rates yield between 25 to 100 times increase in profits across a…
Category: Ecommerce
Advantages and Disadvantages of Shopify
What are some of the significant advantages and disadvantages of hosted platforms like Shopify? Is a hosted platform an ideal solution for my business? How does the pricing structure of Shopify compare with other hosted platforms like WooCommerce or Volusion? Is Shopify ideal for my business? Can Shopify scale? Is Shopify efficient and reliable? Stay…
Amazon Effect: How E-commerce Make Money?
Amazon is the ecommerce titan the industry has been waiting for. Net sales have been rising since 2014. In 2016, Amazon grabbed 70% of the total sales, and service sales have only been growing since then. For all those wondering is ecommerce profitable, the answer lies in Amazon’s undeniable success, so much as that the…
What is Omnichannel Retailing?
What is omnichannel retailing? How to establish an omni-channel business network? Is there a difference between a multi-channel and omnichannel approach? Do businesses really need to employ omni-channel approach? Why omnichannel? These few questions seem to be on everyone’s mind lately. Owing to the tremendous growth eCommerce has witnessed in the past half-decade, it is…
Hosted vs Self-Hosted Platforms – The Final Verdict!
It’s hard to ignore the substantiality of eCommerce considering that just over four percent of the American population has never ordered anything over the internet. Let that sink in… So, people seem to be readily accepting mouse over mall! It does make us fathom the far-reaching capabilities of eCommerce. Eyeing the lucrative nature of this…
Top 5 Use-Cases of AI in eCommerce
When Apple introduced its first iPhone – it was literally a shift in the paradigm of what we always viewed phones to be. Since then, there have been several significant evolutions in technology, but nothing can compare to the biggest of them all – Artificial Intelligence. Don’t agree? AI is having a bearing on almost…
5 Security Tips for your eCommerce Website
eCommerce has been flourishing for a decade now. The yearly growth this domain has witnessed is staggering to even put in words. However, commerce over the internet involves its ambiguities. Since its nascent stage, the ecommerce domain has been marred with security contingencies. eCommerce security involves a set of protocols that safely guide eCommerce transactions. Regardless…
Top 7 E-commerce Trends
How we discover, interact and purchase goods has transformed into an entirely different ball game then what it used to be. Not just retail, B2B too has embraced E-commerce integration with open arms into their business process. In fact, E-commerce integration has come as far as becoming a top priority for B2B business owners. The…
How to Start an eCommerce Business
Starting an eCommerce business is definitely a lot of hard work, and demands many steps and decisions that should come together at the right time. When you’re trying to start a new business from scratch, unless you have a clear direction to run into, you will notice your mind running around in hoops. These blog…
Top eCommerce Development Companies – 2019
The Internet has unlocked endless horizons for businesses worldwide, and consequently, a huge mob has turned towards the web to connect better with their target markets. We have become so reliant on internet that it is now inconceivable to even imagine some of our business functions operating without the convenience of it. For instance, most…